Tasty

Life should taste good. That’s why I designed & developed Tasty, a cooking app that places mouthwatering recipes right at your fingertips. 

Coming Late 2016. Get in touch to become a beta-tester.

Product Design   |   Visual Design   |   Engineering

 
 
 

Defining the taste

I’ve always enjoyed cooking. Whether it’s chopping, mixing, measuring, or devouring my creation. It seemed only fitting to create an app that fosters the connection between food and technology. 

I wanted Tasty to feel modern, yet remain natural and cozy. And of course, it needed to incorporate the best elements from my favorite food apps.

There were a couple of exclusive goals for the app:

• Users should be able to discover great new recipes with ease.

• The experience should be inclusive of all skill levels.

• The experience should allow for easy interaction during the cooking process.

 

 
 

Visual taste

Imagery is at the heart of every great food app. I spent some time debating the role that imagery will play in the app. In the end, I settled on heavy use of imagery.

Here's what I found:

• The sense of taste is made up of smell, touch, and sight. Visual imagery connects users with the sense of taste.

• Food imagery generates varying and distinctive energies and tones. As a result, the interface is uniquely reflective of the content.

• Food imagery fosters an authentic connection between the user and the content.

• Food imagery provides a visual cue for step-by-step instructions.

 

 
 

Navigation

One of the primary objectives is the ability for users to discover and navigate recipes with ease.

After examining countless recipe apps, I solidified a strategic direction regarding the navigational structure.

Here's the scoop:

• The discovery process - Users can rediscover favorite recipes utilizing a collapsable, scrolling navigation system. I like this option because it provides an easy way to quickly scan recipes.

• Step-by-step instructions - Inspired by the iOS passbook app, the scrollable elements slide away while the selected recipe remains front and center. This gives the user clarity about both the selection and the navigational architecture. From here, the user navigates horizontally through the cooking process.

• Voice recognition - Users can navigate through recipes through natural conversation. Perfect for those times when your hands are covered in cookie dough batter.

I am particularly fond of the step-by-step paging effect. It provides clear and concise visual directives for the user. Recipe progression, an area other cooking apps ignore, is a highlighted feature within Tasty . . . ensuring a great user experience.

 

 
 

UI elements

It was imperative that the interface feel alive and interactive. I accomplished this through hints of depth, dimension, animation, and soft blurs. These visual elements allow the interface to maintain form and unity while preserving an individual identity for each recipe.

 

 
 

The finished product

Tasty is about discovering great new food. It was designed to support a fantastic user experience through the use of navigational layers, imagery, an emphasis on content, and the modern, yet cozy, "garden to table" feel.

There's delight in the process of discovering something new. And that's what Tasty is all about.

When life needs flavor, get Tasty.